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Business Model
How Brickplot Makes Money
Brickplot is independently funded. Here's exactly how we sustain operations.
The hard no
What We Do NOT Do
- NOWe do not take builder advertising money
- NOWe do not accept "sponsored project" placements
- NOWe do not take commissions or referral fees from builders, brokers, or developers
- NOWe do not sell leads to builders
- NOWe do not change a project's score based on commercial relationships
Our revenue streamsSTREAM 01 STREAM 02 STREAM 03 STREAM 04
What We DO
API Access
Developers and prop-tech companies can access our score data and verdict API. Enterprise pricing.
Sponsored Content (clearly labeled)
If a builder wants to tell their story, we publish it as clearly-labeled “Builder Perspective” — never mixed with editorial. The score is unaffected.
Consulting
We advise developers on what buyers actually look for, using our data. No quid pro quo on scoring.
Why this matters
Why This Matters
Every real estate portal in India makes money by directing buyers to builders who pay them. That creates a fundamental conflict: the portal has an incentive to make bad projects look good.
Brickplot's business model is the opposite. Our value to readers comes entirely from being trustworthy. The moment we compromise a score for money, we lose everything.
Our Promise
If we ever add a new revenue stream that could create a conflict of interest, we will disclose it on this page before we launch it.