Transparency & Independence
Brickplot Editorial Policy
How we score. Who we are. What we will never do.
Last updated: April 2026 · Version 3.1
1. Our Mission
Brickplot exists because India's property buyers deserve verdicts that no builder can buy. Every score, every review, every "Avoid" we publish is paid for by readers — not by the builders we review.
Buying a home in India is typically the largest financial decision a family will make. Yet the dominant information sources — broker websites, builder portals, aggregator platforms — have a structural conflict of interest: they earn commissions when you transact.
Brickplot was founded on a single premise: a buyer who has a credible, independent score for a project makes a better decision than one relying on marketing material.
3. Independence Policy
- Zero builder revenue. Brickplot accepts no money from builders, developers, or their agents — not as advertising, not as "content partnerships", not as "data licensing", not as sponsored listings.
- Zero subsidised site visits. If a Brickplot analyst visits a construction site, Brickplot pays for the travel and accommodation. We accept no free transportation or hospitality.
- Zero builder advertising. Our revenue comes from two sources only: reader subscriptions and paid consultation services for individual buyers.
- We have never removed or modified a score at a builder's request. If a score is wrong, the path to correction is documented in Section 5 of this policy.
4. How We Score
The full methodology is at /how-we-review/ and /score/.
- Buy Now 7.0 – 10.0 — Strong fundamentals across all axes
- Wait 5.0 – 6.9 — Material concerns; monitor before committing
- Avoid 0.0 – 4.9 — Significant risk factors; do not proceed without expert advice
5. Complaints & Corrections
If a builder believes a Brickplot score contains a factual error, submit a formal correction request to: editorial@brickplot.com
A valid correction request must include the specific project name, the specific factual claim being disputed, and supporting documentation from an independent source.
Questions About Our Policy?
Write to us at editorial@brickplot.com. We typically respond within 3–5 working days.